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etp-literature-positioning

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Use when staking the contribution of an Entrepreneurship Theory and Practice (ETP) manuscript against the entrepreneurship frontier and its sibling journals (JBV, SEJ, AMJ, Research Policy).

When to use

• staking contribution against entrepreneurship frontier
• locating the gap and conversation
• defending ETP as the home journal
• identifying prior work to engage
• positioning within named entrepreneurship conversations
• selecting a positioning move (extend, qualify, reconcile, overturn)
• engaging ETP franchise literature
• defending against sibling journals (JBV, SEJ, AMJ, Research Policy)

When not to use

• building the mechanism
• sharpening the headline claim

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