domains / families / research / jcr-methods

jcr-methods

separate

Use when choosing or stress-testing the research design for a Journal of Consumer Research (JCR) manuscript — multi-study behavioral experiments, interpretive Consumer Culture Theory (CCT) fieldwork, mixed designs, or a Registered Report — so the evidence matches the conceptual claim. Designs the studies; it does not analyze them (jcr-data-analysis).

When to use

• Choosing research design for JCR manuscripts
• Stress-testing research design for JCR
• Designing multi-study behavioral experiments
• Designing interpretive Consumer Culture Theory (CCT) fieldwork
• Designing mixed designs
• Designing Registered Reports
• Matching evidence to conceptual claims

When not to use

• Analyzing data

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