domains / families / research / jams-methods

jams-methods

separate

Use when matching the research design to the claim for a Journal of the Academy of Marketing Science (JAMS) manuscript — construct validity and measurement, survey/SEM design, secondary-data identification, experiments, or meta-analysis. Designs the study and stress-tests validity; jams-data-analysis executes and reports the estimates.

When to use

• matching research design to theoretical claim
• construct validity and measurement
• survey and SEM design
• secondary-data identification
• behavioral experiment design
• meta-analysis protocol
• stress-testing validity
• manipulation validity

When not to use

• executing estimates
• reporting estimates

Skill page

Source