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jcr-literature-positioning

separate

Use when positioning a Journal of Consumer Research (JCR) manuscript — joining a live consumer-research conversation across disciplines, problematizing rather than gap-spotting, and separating the paper from JCP, JMR, JM, and disciplinary psychology/sociology outlets.

When to use

• Positioning a JCR manuscript
• Joining a live consumer-research conversation
• Problematizing rather than gap-spotting
• Separating the paper from JCP, JMR, JM, and disciplinary psychology/sociology outlets
• Engaging base discipline canonical theory
• Ensuring interdisciplinary legibility
• Handling self-citation under double-anonymized review

When not to use

• Gap-spotting introductions
• Citing within one field only
• Positioning as a marketing-tactics or modeling paper
• Self-references that reveal author identity

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