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jcp-literature-positioning

separate

Use when staking a Journal of Consumer Psychology (JCP) manuscript's contribution against the consumer-psychology literature and its siblings (JCR, JMR, Marketing Science, Psychological Science). Positions the mechanism as new; it does not build the theory (jcp-theory-development) or design studies (jcp-methods).

When to use

• staking JCP manuscript contribution
• positioning mechanism against consumer-psychology literature
• differentiating from JCR, JMR, Marketing Science, and Psychological Science
• identifying gaps in causal understanding
• building positioning argument for JCP lane

When not to use

• building theory
• designing studies

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