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jams-literature-positioning

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Use when staking a Journal of the Academy of Marketing Science (JAMS) manuscript's contribution against the marketing literature — locating it in the right stream, defending against "incremental / new-context," and citing the substantive canon the editor and reviewers expect. Positions the contribution; it does not state it in one sentence (jams-contribution-framing) or build the theory (jams-theory-development).

When to use

• staking a JAMS manuscript's contribution against marketing literature
• locating the paper in the right marketing-science stream
• defending against 'incremental / new-context' challenges
• citing the substantive canon expected by editors
• identifying theoretical, empirical, and managerial gaps
• building a contribution/comparison table
• positioning by archetype (survey, secondary-data, experimental, meta-analytic)
• reading the stream's current editorial signals

When not to use

• stating the contribution in one sentence
• building the theory

Skill page

Source