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jm-tables-figures

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Use when building the tables and figures for a Journal of Marketing (JM) manuscript — exact-statistic result tables, interaction/mechanism plots, and managerial-takeaway exhibits in AMA house style, all counting against the 50-page limit. Finalizes exhibits; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).

When to use

• building tables and figures for JM manuscript
• exact-statistic result tables
• interaction/mechanism plots
• managerial-takeaway exhibits
• AMA house style formatting
• consolidating redundant tables
• moving secondary results to web appendix

When not to use

• running the analysis
• polishing the prose

Skill page

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