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jcr-data-analysis

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Use when running and reporting the evidence for a Journal of Consumer Research (JCR) manuscript — process evidence (mediation/moderation) for behavioral experiments, or trustworthy interpretation for Consumer Culture Theory (CCT) work — plus robustness and the transparency reporting JCR requires. Executes and reports; it does not design the studies (jcr-methods).

When to use

• analyzing and reporting JCR manuscript evidence
• process evidence for behavioral experiments
• trustworthy interpretation for Consumer Culture Theory (CCT) work
• robustness and transparency reporting
• bootstrapped indirect effects and simple-slopes
• spotlight/floodlight analyses
• defending trustworthiness of interpretive evidence

When not to use

• designing the studies

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