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jams-data-analysis

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Use when running and reporting the analysis for a Journal of the Academy of Marketing Science (JAMS) manuscript — selecting the estimator that matches the design (SEM/PLS, HLM, regression/econometrics, experiments, meta-analysis), reporting effect sizes and uncertainty, and translating estimates into managerial magnitudes. Executes and reports; jams-methods designs the study and jams-contribution-framing states the payoff.

When to use

• selecting the estimator that matches the design
• reporting effect sizes and uncertainty
• translating estimates into managerial magnitudes
• running and reporting analysis for JAMS manuscripts
• matching SE clustering to sampling structure
• reporting SEM and PLS models
• conducting mediation and moderation analysis
• addressing robustness threats specific to the design

When not to use

• designing the study
• stating the contribution payoff

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