domains / families / research / jcr-contribution-framing

jcr-contribution-framing

separate

Use when writing or sharpening the conceptual contribution of a Journal of Consumer Research (JCR) manuscript and drafting the mandatory 300-word Consumer Relevance and Contribution Statement. Turns results into an explicit theory contribution about consumption; it does not run the studies (jcr-data-analysis).

When to use

• writing conceptual contribution
• sharpening conceptual contribution
• drafting Consumer Relevance and Contribution Statement
• framing theory contribution
• advancing understanding of consumer behavior
• naming target theory
• stating base-discipline implications
• running contribution stress test

When not to use

• running the studies
• jcr-data-analysis
• paraphrasing the abstract
• overclaiming managerial relevance

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