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jams-contribution-framing

separate

Use when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).

When to use

• Stating the contribution of a JAMS manuscript
• Discharging JAMS's dual mandate of theoretical and managerial contribution
• Defending against 'incremental' or 'new-context replication' critiques
• Drafting explicit contribution sentences for the intro and discussion
• Diagnosing the type of theoretical contribution
• Quantifying managerial stakes in real units

When not to use

• Running the analysis
• Polishing the prose

Skill page

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