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mksc-data-analysis

separate

Use when estimating and validating the model for a Marketing Science manuscript — running structural estimation (GMM/MLE/SMM/Bayes), checking identification empirically, assessing model fit, computing counterfactuals, and preparing the replication package. Executes the analysis; it does not design the model (mksc-theory-development) or choose the genre (mksc-methods).

When to use

• running structural estimation (GMM/MLE/SMM/Bayes)
• checking identification empirically
• assessing model fit
• computing counterfactuals
• preparing the replication package
• robustness checks
• evidence pass for Marketing Science

When not to use

• designing the model
• choosing the genre

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