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mksc-contribution-framing

separate

Use when stating the headline contribution of a Marketing Science manuscript — naming the primary dimension (substantive marketing insight, modeling, methodology, data, or practice) and writing the contribution and managerial-implication paragraphs. Frames the contribution; it does not build the model (mksc-theory-development) or run the analysis (mksc-data-analysis).

When to use

• naming the primary contribution dimension
• writing the intro contribution paragraph
• writing the discussion generalization
• writing managerial implications
• deciding the Frontiers track
• executing a contribution review pass
• returning a claim/evidence/risk ledger
• comparing against sibling journals

When not to use

• building the model
• running the analysis

Skill page

Source