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mksc-writing-style

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Use when polishing the prose of a Marketing Science manuscript — front-loading model intuition before notation, managing the formal apparatus for readability, and following INFORMS author-year style and formatting. Late-stage polish; do not invoke while the model or identification is still unsettled.

When to use

• polishing Marketing Science manuscript prose
• front-loading model intuition before notation
• managing formal apparatus for readability
• following INFORMS author-year style
• final pass before submission
• rewriting first two pages
• checking blinding status
• verifying Frontiers word count

When not to use

• use while the model or identification is still unsettled
• early-stage model development
• unsettled identification strategy

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