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jcr-writing-style

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Use when polishing the prose of a Journal of Consumer Research (JCR) manuscript — front-loading the consumer insight, writing for an interdisciplinary readership, and conforming to JCR/Chicago house style, the 200-word abstract, and double-anonymized anonymization. Late-stage polish; do not use it to rescue a thin contribution (jcr-contribution-framing).

When to use

• polishing JCR manuscript prose
• front-loading consumer insight
• writing for interdisciplinary readership
• conforming to JCR/Chicago house style
• formatting the 200-word abstract
• completing double-anonymized anonymization
• paragraph-level polish pass

When not to use

• rescuing a thin contribution

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