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journal-of-consumer-research

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Use when targeting Journal of Consumer Research (JCR) or deciding whether a consumer-behavior manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

When to use

• targeting Journal of Consumer Research
• deciding if a consumer-behavior manuscript fits JCR
• positioning consumer-behavior papers with theoretical advances
• framing qualitative/CCT or economics/sociology-of-consumption papers for JCR
• identifying JCR desk-reject risks
• providing JCP / JMR / JM alternative lists
• assessing method and evidence bar for JCR
• checking official submission guidelines for JCR

When not to use

• replacing the journal's current official submission guidelines
• providing submission-ready advice without checking live author instructions

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