domains / families / research / marketing-science

marketing-science

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Use when targeting Marketing Science or deciding whether a quantitative-marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

When to use

• targeting Marketing Science
• deciding if a quantitative-marketing manuscript fits
• positioning analytical-modeling marketing papers
• framing economics-flavored marketing papers
• identifying desk-reject risks
• re-framing for the quantitative wing of the field

When not to use

• replacing the journal's current official submission guidelines
• behavioral experiments or measurement-led rigor
• broad substantive/managerial reach
• consumer-behavior theory or psychological process
• general OR/analytics or methods-broad modeling
• pure economics of markets
• strong but narrower marketing-strategy or B2B work

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