domains / families / research / journal-of-marketing

journal-of-marketing

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Use when targeting Journal of Marketing (JM) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

When to use

• targeting Journal of Marketing
• deciding if a marketing manuscript fits JM
• positioning marketing-strategy papers
• re-framing method-strong papers
• identifying JM desk-reject risks
• checking JM house style
• pre-submission self-check for JM

When not to use

• replacing current official submission guidelines
• method/measurement or behavioral-experiment rigor as headline
• analytical or structural/empirical IO modeling
• consumer-behavior theory with multi-study process evidence
• consumer-psychology process mechanisms
• narrower marketing-strategy / B2B / relationship work

Skill page

Source