domains / families / research / journal-of-marketing-research

journal-of-marketing-research

separate

Use when targeting Journal of Marketing Research (JMR) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

When to use

• targeting Journal of Marketing Research
• deciding if a marketing manuscript fits JMR
• positioning quantitative-modeling marketing papers
• positioning measurement marketing papers
• positioning behavioral-experiment marketing papers
• framing papers with strong identification or experimental control
• identifying JMR desk-reject risks
• suggesting alternative marketing venues

When not to use

• replacing the journal's current official submission guidelines

Skill page

Source