domains / families / design / business-design

business-design

separate

Read financials, map competitive landscapes, and argue design decisions in the language of value. Use when defending design to commercial stakeholders. For the live negotiation itself, use `design-negotiation` (designer-toolkit).

When to use

• Reading a P&L as a designer
• Mapping competitive landscapes
• Defending design in business language
• Aligning design work to KPIs
• Translating design thinking to business thinking
• Identifying revenue and cost drivers
• Framing design decisions as bets
• Separating taste from evidence

When not to use

• Live negotiation

Skill page

Source