domains / families / design / peak-end-rule

peak-end-rule

separate

Apply the Peak-End Rule — a flow is remembered by its most intense moment and its last. Use when designing completion, celebration, or cancellation moments. For sustaining engagement mid-flow, use `zeigarnik-effect`.

When to use

• designing completion moments
• designing celebration moments
• designing cancellation moments
• identifying peak moments in user journeys
• designing end-of-session experiences
• designing error recovery moments
• mapping emotional arcs of key flows

When not to use

• sustaining engagement mid-flow

Skill page

Source