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brand-kit-print-collateral

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Print collateral spec: item, finished and trim size, bleed, colour mode, stock and GSM, finish, safe margin, print method, quantity and unit cost. Use for cards and letterhead.

When to use

• letterhead, visiting card, business card, ID card, employee card, name badge
• compliment slip, folder, envelope, invoice, quotation, statement
• email signature block
• "our print looks wrong"
• prepress, bleed, CMYK, crop marks, stock weight, lamination
• brand guidelines for anything that gets printed

When not to use

• This is a specification register. It does not lay out the artwork, and it cannot attach
• It cannot check a printer's actual capability, minimum run, price or lead time. Those go
• Barcode, RFID and access-control encoding on an employee card is out of scope. If the
• Employee photo and role data on an ID card is a data-protection question. This table
• It does not model envelopes, window envelopes or carrier-specific dielines.
• Special finishes have minimum runs and plate costs that vary by printer and are not
• Round corners and die cuts are a one-time tool charge; changing the shape later means a
• Print colour cannot be guaranteed to match a screen. Nothing in this table promises a

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