domains / families / design / logo-image-design

logo-image-design

authentic

Brand asset register: asset type, format, dimensions and aspect ratio, colour mode, background variant, clear space, approved and prohibited uses, rights owner and licence. Use for brand control.

When to use

• logo, brand mark, wordmark, monogram, symbol, favicon
• lockups, horizontal and stacked versions, one-colour version
• photography library, product photos, team photos, office shots
• icons, illustrations, graphics, patterns
• "we need brand guidelines"
• "can we use this image we found"
• "is this logo already taken"

When not to use

• This skill produces a register and a specification. It does not draw, and it cannot
• A trademark search is a screening step, not a legal opinion, and it is not a
• It cannot confirm a stock licence. `Licence` records what the business says the licence
• Vector artwork for embroidery, laser engraving and small-format print has constraints
• "Does this logo look good" is not a question this skill answers. It answers whether the
• The register tracks files. It is not a DAM, and it does not store the binaries.
• Rebranding cost, rollout sequencing and internal re-training are out of scope.
• Legal review of the final mark before launch is still required.

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