domains / families / design / journey-map

journey-map

separate

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

When to use

• improving an existing experience
• mapping one persona's end-to-end experience
• identifying journey stages
• mapping touchpoints and channels
• visualizing the emotional curve
• prioritizing design opportunities
• identifying moments of truth

When not to use

• multi-channel ecosystem
• screen-level paths

Skill page

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