domains / families / design / empathy-map

empathy-map

separate

Build a Says, Thinks, Does, Feels map for one user or segment. Use when sharing user understanding quickly. For a composite archetype with goals and behaviours use `user-persona`; for cross-session themes use `affinity-diagram`.

When to use

• Build empathy map
• Synthesize user research
• Align team on user understanding
• Map user quadrants
• Identify user goals
• Identify pain points
• Extract design insights

When not to use

• Composite archetype with goals and behaviours
• Cross-session themes

Skill page

Source