domains / families / design / behavioural-analytics

behavioural-analytics

separate

Read funnels, retention curves, and event data as a designer — separating a design problem from a tracking artefact. Use when handed product data you did not design and asked why people drop off. For choosing what to measure, use `metrics-definition` (ux-strategy); for running a controlled test, use `a-b-test-design` (prototyping-testing).

When to use

• Reading funnels
• Reading retention curves
• Reading event data
• Separating design problems from tracking artefacts
• Producing ranked hypotheses about design failures
• Checking tracking definitions
• Analyzing data shapes
• Forming falsifiable hypotheses

When not to use

• Choosing what to measure
• Running a controlled test
• Defining the metric
• Deciding whether numbers or interviews are right when they conflict

Skill page

Source