domains / families / business / value-proposition

value-proposition

separate

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

When to use

• creating a value proposition
• analyzing customer value delivery
• articulating why customers should choose your product
• designing compelling customer value
• defining core problem and JTBD
• comparing against competitive alternatives
• developing a positioning statement

When not to use

• detailed pains/gains decomposition for a mature product with complex customer needs

Skill page

Source