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proto-persona

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Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation.

When to use

• Create an initial, assumption-based persona profile that synthesizes available user research, market data, and stakeholder knowledge into a working hypothesis about your target user. Use this to align teams early in product development, gu…

When not to use

• After you've done extensive user research
• For mature products with known user segments
• As a substitute for quantitative data

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