domains / families / business / obviously-awesome

obviously-awesome

authentic

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product''s value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

When to use

• product positioning
• competitive alternatives
• market category
• positioning canvas
• repositioning
• category creation
• diagnosing why prospects dont grasp the product's value
• team workshops

When not to use

• customer jobs analysis
• go-to-market

Skill page

Source