domains / families / business / lifecycle-play-advisor

lifecycle-play-advisor

separate

Diagnose where a product sits in its lifecycle and which play fits — extend, replace, or retire. Use when a product is fading and you need the call, not just the worry.

When to use

• Work out what to do with a product that has stopped growing. Three plays are available — **extend**, **replace**, **retire** — and this skill gets you to the right one through diagnosis rather than debate, then hands you to whichever skill…

When not to use

• Growth strategy tool
• Kill switch
• Execution of the chosen play

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