domains / families / business / blue-ocean-strategy

blue-ocean-strategy

authentic

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

When to use

• blue ocean
• red ocean
• strategy canvas
• ERRC framework
• value innovation
• non-customers
• buyer utility map
• exploring a new market category

When not to use

• real strategy formulation
• bad-strategy detection
• tech adoption strategy
• product positioning

Skill page

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