domains / families / business / crossing-the-chasm

crossing-the-chasm

authentic

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

When to use

• crossing the chasm
• beachhead segment
• whole product
• early adopters vs mainstream
• tech go-to-market
• bowling pin strategy
• technology adoption lifecycle
• pragmatist buyers

When not to use

• product positioning
• new market creation

Skill page

Source