domains / families / business / jobs-to-be-done

jobs-to-be-done

combined

Map functional, emotional, and social jobs with outcome expectations. Use when reframing decisions around motivation rather than features. For who the user is, use `user-persona`. Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.

When to use

• Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your sol…

When not to use

• Defining who the user is
• Creating feature wishlists
• Defining demographics or personas
• Generic productivity goals

Skill page

Conflict

The three copies overlap on the core JTBD concept (functional, emotional, and social dimensions) but each contains material steps and constraints the others lack. wondelai adds a scoring rubric, the four Forces of Progress (Push, Pull, Anxiety, Habit), and copy patterns. deanpeters adds a structured Pains and Gains taxonomy, anti-patterns, and a step-by-step application process. Owl-Listener adds a specific 8-stage job lifecycle (define, locate, prepare, etc.) and outcome expectations. Because no single copy contains all these distinct frameworks (Forces, Pains/Gains, Job Stages), crowning one would hide real alternatives.