domains / families / business / discovery-interview-prep
discovery-interview-prep
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Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
When to use
- Guide product managers through preparing for customer discovery interviews by asking adaptive questions about research goals, customer segments, constraints, and methodologies. Use this to design effective interview plans, craft targeted q…
When not to use
- User testing a prototype
- Quantitative research at scale
- Surveys at scale
- Sales demo
- Solution validation when problem is known
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