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acquisition-channel-advisor

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Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.

When to use

• Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to…

When not to use

• Channel is brand-new (<3 months, <100 customers)
• Testing channel fit
• Strategic channels requiring field sales regardless of CAC
• Lacking channel-level data
• Channel strategy framework

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