domains / business / market-research-report / market-research-reports

market-research-reports

Skill card

combined

The three copies share the same name and high-level goal (market research reports with TAM/SAM/SOM and strategic frameworks), but they are materially different procedures. The K-Dense copy is an evidence-audit workflow (source ledgers, claim IDs, validation scripts, uncertainty preservation) that explicitly forbids inventing citations and does not mandate a page count or specific visual tools. The Vibe-Skills copy is a consulting-style deliverable workflow (50+ pages, 6 planned visuals, LaTeX/Markdown output, routing boundaries) that does not include the evidence-ledger scripts. The LeoYeAI copy is a visual-generation-heavy workflow that hard-codes specific external skills (scientific-schematics, generate-image) and a 50+ page LaTeX output. Because each copy contains steps and constraints the others lack, and they disagree on output format, length, and tooling, crowning one would hide real alternatives.

Repositories

Other copies

Combined skill

# Market Research Reports

## Purpose
Create decision-focused market research reports that are evidence-traceable, strategically actionable, and professionally formatted. Match depth and format to the question and evidence.

## Operating Principles
1. **Define before sizing.** Fix product, customer, geography, channel, period, measure, unit, denominator, currency/base year, and taxonomy.
2. **Map every claim.** Every factual or quantitative claim has a claim ID and exact source IDs.
3. **Separate statement types.** Distinguish facts, estimates, calculations, forecasts, opinions, and recommendations.
4. **Prefer primary evidence.** Use official statistics, regulator records, filed company disclosures, and transparent original studies before secondary synthesis.
5. **Preserve uncertainty.** Retain source conflicts, revisions, scenario ranges, sensitivity, and limitations.
6. **Keep methods reproducible.** Use local structured inputs and deterministic calculations when practical.
7. **Collect lawfully and ethically.** No deception, PII disclosure, access circumvention, confidential material, or trade-secret acquisition.

## Workflow

### 1. Establish the Research Contract
Clarify:
- decision, audience, deadline, and materiality threshold;
- formal market definition and adjacent exclusions;
- buyer, payer, user, transaction, and value-chain level;
- geography and treatment of imports, exports, and channels;
- historical period, forecast period, and retrieval cutoff;
- revenue/expenditure, gross output/value added, units, capacity, users, or another measure;
- stock/flow, gross/net, taxes, and denominator;
- currency, base year, and nominal/real/current/constant basis;
- industry and product classification with version;
- permitted data sources, primary research, confidentiality, and output format.

### 2. Build the Evidence Plan
Route each question to the source closest to the underlying event:
1. primary law, regulator decision, official filing, or official statistic;
2. original company filing or attributable first-party disclosure;
3. transparent survey/study with inspectable methods;
4. institutional or peer-reviewed research using identifiable primary data;
5. industry association data with disclosed coverage;
6. reputable secondary synthesis;
7. lawfully accessed paid estimate with inspectable scope and method;
8. news/commentary for leads or attributable events.

### 3. Create the Source Ledger
Assign stable IDs (`S-001`, `S-002`, ...). Record:
- title, publisher, URL/persistent ID, source type;
- publication date and retrieval date;
- original producer when accessed through an aggregator;
- geography, covered population, period, and vintage;
- currency, base year, price basis, measure type, unit, and denominator;
- taxonomy and version;
- preliminary/revised/final/current status;
- method, sample, imputation, suppression, and limitations;
- license/terms and lawful local snapshot path.

### 4. Maintain a Claims Ledger
Assign IDs (`C-001`, ...). Keep the exact claim text, statement type, source IDs, report location, as-of date, geography, currency/base, measure/unit, taxonomy, revision status, confidence, calculation ID, and assumption IDs.

### 5. Size the Market as Scenarios
- Define TAM, SAM, and SOM with explicit assumptions.
- Provide scenario ranges and sensitivity analysis.
- Do not present TAM/SAM/SOM or a forecast as one certain truth.

### 6. Apply Strategic Frameworks
Apply only the frameworks that fit the report question:
- **Porter's Five Forces**: supplier power, buyer power, new entrants, substitutes, rivalry.
- **PESTLE**: political, economic, social, technological, legal, environmental forces.
- **SWOT**: strengths, weaknesses, opportunities, threats.
- **Competitive Positioning**: competitor clusters, positioning axes, and market share.
- **Risk Heatmap**: probability, impact, mitigation owner, and time horizon.

### 7. Plan Visuals
Plan 6 essential visuals at the start, then add only the visuals required by the report's actual sections.
- Market growth trajectory chart
- TAM/SAM/SOM breakdown diagram
- Porter's Five Forces diagram
- Competitive positioning matrix
- Risk heatmap
- Executive summary infographic or dashboard

Use the repository's available figure-generation or plotting approach for the current execution environment. Do not route to, invoke, or inline another skill from inside this skill document unless explicitly required by the execution environment's tooling constraints.

### 8. Draft the Report
Write insight-first prose. Each section should start with the conclusion, then support it with evidence, assumptions, and uncertainty. Avoid unsupported market-size claims and vague growth language.

### 9. Compile and Review
- For LaTeX outputs, compile from the report project folder and verify that figures, references, tables, and page breaks render correctly.
- For Markdown outputs, verify internal links, table formatting, and image paths.
- Validate evidence ledgers and claim citations using available scripts.

## Report Structure
- **Front Matter**: Cover page, Table of contents, List of figures and tables, Executive summary.
- **Executive Summary**: Market snapshot, Investment thesis or strategic answer, Top findings, Recommended actions, Key uncertainties and evidence gaps.
- **Market Overview**: Market definition and boundaries, Industry ecosystem, Value chain, Customer and buyer structure, Historical development.
- **Market Sizing**: TAM/SAM/SOM with explicit assumptions and scenario ranges.
- **Competitive Landscape**: Porter's Five Forces, Competitive positioning, Market share analysis.
- **Risk Analysis**: Risk heatmap, Mitigation strategies.
- **Strategic Recommendations**: Actionable recommendations with implementation roadmaps.

## Conflicts
- **K-Dense-AI/scientific-agent-skills** mandates evidence ledgers and claim IDs, and forbids inventing citations. **foryourhealth111-pixel/Vibe-Skills** and **LeoYeAI/openclaw-master-skills** do not mandate these ledgers and focus on deliverable formatting and visual generation.
- **foryourhealth111-pixel/Vibe-Skills** and **LeoYeAI/openclaw-master-skills** mandate 50+ page reports. **K-Dense-AI/scientific-agent-skills** states there is no required length.
- **LeoYeAI/openclaw-master-skills** hard-codes specific visual generation skills (scientific-schematics, generate-image). **foryourhealth111-pixel/Vibe-Skills** explicitly forbids invoking other skills and uses the repository's available approach. **K-Dense-AI/scientific-agent-skills** does not specify visual tools.